Website Maintenance Cost: What Small Businesses Really Pay Per Month
Most small business websites cost roughly $50 to $250 a month to maintain once you add up hosting, the domain, and the work of keeping the site updated and secure. Here is where that money goes, and what you should get for it.
By BuildlyPublished October 14, 20267 min read

The typical website maintenance cost for a small business is about $50 to $250 a month, or roughly $600 to $3,000 a year. That covers hosting, the domain, security certificates, and the work of keeping the site updated, backed up, and secure. Simple brochure sites sit at the bottom of that range. WordPress sites with many plugins sit higher, and online stores often cost $200 to $1,500 a month or more (Incora, updated October 2026; OrangeMantra, August 2026).
The ranges are wide because two kinds of cost get lumped together. Fixed costs (domain, hosting, SSL) are small and predictable. The work (updates, security, backups, fixes, content changes) costs more and varies most. This guide separates the two, gives monthly and yearly figures by site type, and ends with a checklist for judging any maintenance plan.
How much does website maintenance cost per month?
Published ranges vary a lot. The three most current guides that rank for this question give these figures:
| Source (date) | Small business / brochure site | WordPress business site | Online store |
|---|---|---|---|
| Incora (Oct 2026) | $50 to $250/month | not split out | $500 to $3,500/month |
| OrangeMantra (Aug 2026) | $50 to $150/month (brochure) | $100 to $400/month | $200 to $1,500+/month |
| Hostinger (Aug 2026) | $35 to $500/month | not split out | $750 to $5,000/month |
Incora puts the average for small and mid-sized businesses at about $200 a month. Doing it yourself costs less: Hostinger puts self-maintenance at under $100 a month, but that doesn't count your own time.
Website maintenance cost per year
Multiply by twelve and you get these yearly budgets. They are based on the Incora and OrangeMantra ranges above:
| Site type | Typical yearly cost |
|---|---|
| Small business or brochure site | $600 to $3,000 |
| WordPress business site | $1,200 to $4,800 |
| Online store | $2,400 to $42,000 |
If you were quoted a one-off price to build a site (the "is $1,500 a good price for a website?" question), remember that the build is only the first bill. Over three years, maintenance on a small business site can easily cost more than the build did.
The fixed costs: domain, hosting, and SSL
These are the costs every website has, whoever looks after it.
Domain name
A .com usually renews at $12 to $25 a year (Incora). Prices are going up. Verisign, which runs .com, is raising its wholesale price from $10.26 to $10.97 a year from November 1, 2026 (Domain Name Wire). Expect your registrar to pass that on at your next renewal. Watch out for cheap first-year deals: Hostinger lists a .com at $9.99 to register and $19.99 to renew.
Hosting
Hosting is where the cost varies most (Hostinger, as of August 2026):
- Shared hosting: $3 to $30 a month. Fine for a small brochure site.
- Managed WordPress hosting: $25 to $80 a month (Incora). It includes some updates and backups.
- VPS or cloud: $5 to $50 a month. Needed when a site has customer accounts, a store, or heavier traffic.
- Dedicated server: $80 to $300 a month.
Low advertised prices usually require a multi-year prepayment. Check the renewal price, not just the first-term price.
SSL certificate
For most small business sites, SSL is free. Let's Encrypt, a nonprofit, issues free certificates, and most reputable hosts set one up automatically. Paid certificates cost more: extended validation runs about $50 to $300 a year (Incora), and wildcard certificates can reach $1,000 a year (Hostinger). A typical brochure site or store doesn't need one.
Other running costs
These figures are from Hostinger's breakdown:
- Business email: about $1 to $6 per user per month.
- Premium plugins and extensions: $4 to $49 a month each.
- Payment processing (stores): typically 2.9% + $0.30 per transaction.
Fixed costs for a small business site: about $5 to $35 a month on shared hosting, or up to about $80 on managed WordPress hosting, before email. That is the floor. Everything above it pays for the work.
What does website maintenance include?
This is where most of the budget goes, and where plans differ most. A proper maintenance service covers:
- Software updates. The CMS core, plugins, and themes, ideally tested on a copy of the site first.
- Security. Monitoring, a firewall, malware scanning, and a plan for cleaning up if the site is hacked. Cleanup after a compromise typically costs $500 to $5,000 when it isn't covered (Incora).
- Backups. Automatic, stored away from the server, and actually tested by restoring one.
- Uptime and performance monitoring. Someone gets alerted when the site goes down or slows down.
- Bug fixes. When an update breaks a form or a page.
- Content changes. New pages, updated prices, team photos, opening hours.
- Reporting. A short monthly note on what was done.
Why WordPress sites cost more to maintain
Updates are not optional. Patchstack recorded 11,334 new vulnerabilities in the WordPress ecosystem in 2025, up 42% on 2024. 91% of them were in plugins, 9% were in themes, and only 6 were in WordPress core (Patchstack, State of WordPress Security in 2026). Every plugin you add is something else to keep updated. That's why WordPress maintenance plans usually charge more as the site gets more complex.
For a sense of real prices, WP Buffs, a WordPress maintenance service, lists these plans as of October 2026 (WP Buffs pricing):
| Plan | Price | What it adds |
|---|---|---|
| Maintain | $89/month | Weekly updates, cloud backups, uptime monitoring |
| Protect | $179/month | Security optimisation and unlimited edits |
| Perform | $239/month | Malware removal, speed and store optimisation |
| Custom | $359/month | Custom-coded sites, updates tested on staging |
Note that the cheapest plan doesn't include edits. That's common, so check whether "maintenance" in a quote includes changes to your content.
Paying by the hour vs a monthly maintenance package
There are three common ways to pay for the work:
- Do it yourself. Your only costs are hosting, plugins, and tools (about $30 to $80 a month for monitoring and backup tools), plus 4 to 8 hours of your attention each month (Incora). This is realistic for a simple site if you're comfortable with it.
- Hourly, when something breaks. Freelancers charge $25 to $150 an hour (Hostinger). US and Western European developers charge $80 to $180 (Incora). It looks cheap until something urgent happens and you need someone available the same day.
- Monthly website maintenance packages. A fixed fee for updates, backups, security, and usually some edits. You get a predictable cost and someone responsible, which is what most small businesses want.
Checklist: what a good website maintenance plan should include
Use this to compare website maintenance services:
- Hosting is included or clearly priced, with the renewal price stated
- Core, plugin, and theme updates on a stated schedule
- Off-site backups, with a stated restore time
- Security monitoring, plus what happens (and what it costs) if the site is hacked
- Uptime monitoring and who responds
- A clear number of content changes or edits per month or year
- Who owns the domain, the code, and the content, and how you leave
- A named contact and a response time
Warning signs in a maintenance quote
- "Unlimited" everything for a very low fee, with no stated response times
- The domain registered in the agency's name, not yours
- No word on backups, or backups stored on the same server as the site
- Edits billed separately at an hourly rate that isn't stated
- A long contract with no clear way to take your site elsewhere
Having it built, hosted, and maintained for you
The other route is a subscription where one provider builds, hosts, and maintains the site, so build, hosting, and upkeep come as one monthly price instead of three bills.
That's how Buildly works. On the Essential plan, a small business website costs $35 a month (or $420 a year), with a $100 setup fee. The initial build is included, along with shared hosting, 5 GB of storage, and 2 change requests a year. You own the source code and database after 12 months. Sites with customer sign-in, a shop, or several workflows go on larger plans with VPS hosting and monthly change requests (see plans and prices). Extra storage is $5 a month per 50 GB.
What hosting includes and what the subscription keeps doing after launch are explained in full. Scoping is free: you send a brief, get a written scope and price, and approve each stage before work continues.
It isn't the only good option. If you enjoy running WordPress yourself, cheap hosting plus a few hours a month may be all you need. If you already have a site you're happy with, a monthly maintenance plan from a specialist is a sensible choice. What matters is that someone is clearly responsible for updates, backups, and security, and that you know exactly what you're paying for.
The bottom line
- Fixed costs (domain, hosting, SSL) for a small business site: about $5 to $35 a month on shared hosting, more on managed hosting.
- Maintenance work: from about $50 a month for a simple site to several hundred for WordPress sites with many plugins and online stores.
- Yearly budget for a typical small business site: roughly $600 to $3,000.
- Whatever you pay, get the updates, backups, security, edits, and ownership terms in writing.
Frequently asked questions
How much does it cost to maintain a website per year?
A small business or brochure site typically costs about $600 to $3,000 a year to maintain, including hosting, the domain, and updates. WordPress business sites often run $1,200 to $4,800 a year, and online stores cost more. Doing it yourself costs less, but it takes several hours of your time each month.
What does website maintenance include?
A proper maintenance plan covers software updates (core, plugins, themes), security monitoring, off-site backups, uptime monitoring, bug fixes, and usually a set number of content changes. Check whether hosting and edits are included, because the cheapest plans often leave them out.
How much should I pay someone to host my website?
Shared hosting for a small site costs about $3 to $30 a month, managed WordPress hosting about $25 to $80, and VPS or cloud hosting about $5 to $50. Check the renewal price, since low introductory rates often need a multi-year prepayment.
Is $1,500 a good price for a website?
It can be for a simple small business site, but the build is only the first cost. Add hosting, the domain, and maintenance, which commonly come to $600 to $3,000 a year. Compare total cost over two or three years, not just the build price.
Is a monthly website maintenance package worth it?
For most small businesses, yes: you get a predictable cost and someone responsible for updates, backups, and security. Paying by the hour looks cheaper until something breaks urgently and you need someone available quickly.
Sources
- Website Maintenance Cost in 2026: Full Pricing Breakdown (Incora, updated Oct 2026)
- How Much Does Website Maintenance Cost in 2026? (OrangeMantra, Aug 2026)
- Website maintenance cost: A full pricing breakdown (Hostinger)
- Verisign raising wholesale .com prices (Domain Name Wire, Apr 2026)
- Let's Encrypt: free TLS certificates
- State of WordPress Security in 2026 (Patchstack)
- WP Buffs pricing